Like most of you, I have been overexposed to the tv news media for the last few days. And, as several of you have commented, I much prefer the relative sanity of the print media. Still, I find myself wondering why they both insist on covering polling in much more depth than they cover the substance of the issues or the candidates. As we watched the treatment of both the Iowa caucuses and the New Hampshire primary, we learned much more about who was likely to win and, later, why the polls were wrong than we did about the differences between the candidates. On last night's edition of PBS's "The News Hour" -- generally a terrific source of informative news -- Judy Woodruff admiitted that "polling shapes most of (election) news reporting..." Later, Jon Stewart asked the important question: "Why can't we wait?" (By the way, he also did a great bit on the stupidity of CNN's "Magic Pie Chart" as demonstrated by Anderson Cooper...) Stewart wanted to know, of course, why we can't wait to know what we will eventually find out.
Imagine if the media shifted their attention to examining the meaningful positions of each candidate and the elements of their character and experience that might be helpful in assessing their relative readiness to lead. That kind of content, delivered through multiple media sources and relying both on the words of the candidates and good, investigative journalism, would deliver to the voting booth a better-informed electorate and would likely deliver to the White House a better prepared president... one who might even feel compelled to deliver on some of the promises he or she had made in the previous 2 years. Additionally, the de-emphasis of reporting on polling may well eliminate one important dynamic that now shapes elections. Many in the Obama campaign now think that the New Hampshire results came because their candidate's supporters were over-confident (they supposedly had a double-digit lead, according to nine different polls) and, as a result, didn't show up. Many in John Edwards' campaign think the perpetual characterization of the contest as being only between Ms. Clinton and Mr. Obama has made it impossible for Mr. Edwards to raise the money needed to be a factor. Is it right for polls to shape the race? Especially when, as we saw in both Iowa and New Hamshire, they can be so wrong?
I'd like to see a civil and insightful analysis of the candidates, delivered, as they say in retail, at the point of purchase. There's no need for the media to be reporting polling and analyzing "races" a year before the first vote, but there's an enormous need for good information to be delivered when the majority of the electorate is ready to listen. For me, there was an unusual hero in the last week: when asked on CNN what he thought would happen in New Hampshire on Tuesday night, Ralph Reed, of all people, said, "I don't know."
Hooray for Ralph Reed.